Fruit Ninja

The original juicy fruit-slicing action game enjoyed by over 1 billion players around the world.

Project Overview

Play Fruit Ninja like never before. In 2.0 we rebuilt the legendary original slicing game from the ground up, adding fresh new gameplay and characters for new and existing fans alike! In the biggest addition to Fruit Ninja since launch, all Blades and Dojos now have a unique effect on gameplay. Want a ten-fruit Great Wave? Bouncing clouds to never drop a fruit? Swirling tornados for epic combos? Players can mix and match their gear and experiment with all the powers for interesting new strategies.

Become the ultimate bringer of sweet, tasty destruction with every slash.

Role: Game Designer (Live Ops)

Co-designed the Fruit Ninja 2.0 revamp in a team of three core designers. Extensive work across gameplay, systems, iterative balancing and user interface design.

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Responsibilities

Gameplay Design

Designed and owned numerous new blade types each with their own satisfying visual feedback and mechanics. Collaborated closely with the gameplay programming team throughout implementation to tweak and improve the player experience. Contributed to the design and balance of the new levelling progression system including intentful unlock pacing for the elder game.

User Interface Lead

Lead design role on the revamped user interface structure and features in 2.0 from wireframe to final ship. Designed UI for selecting blades and dojos that was clear, accessible and lightning fast to use - getting players into the action ASAP.

Directed Playtesting

Directed multiple rounds of playtesting to gather feedback on the gameplay of the blades and dojos added in 2.0. Documented changes and provided clear specs for the engineering team, shepherding the implementation of meaningful iterative improvements and balance passes.


Player Reactions & Community Videos

UI 2.0 Before / After