My talk from Casual Connect Asia 2015 is finally up on YouTube and embedded below! Gamesauce also interviewed me about the session, games dev, inspiration and my thoughts on the what the future holds, check it out here:
Doubling Day 7 Retention: Taking Creative Risks with Bears vs. Art
Using examples from Halfbrick's Bears vs. Art, this session showed how the developers used split testing to increase retention and creatively free themselves from a cautious start to soft launch. After first stumbling and making small changes, they embraced a new and successful development approach. In this speech, I discussed how to avoid Halfbrick's mistakes and shared the key lessons that led us to double our day 7 metrics.