Casual Connect Asia talk is up!

There is nothing better than seeing happy faces when people play my games and creating something that entertains, delights and brings genuine joy to someone’s life.

My talk from Casual Connect Asia 2015 is finally up on YouTube and embedded below! Gamesauce also interviewed me about the session, games dev, inspiration and my thoughts on the what the future holds, check it out here: 

 

LAYTON HAWKES: BALANCING THE TECHNICAL AND THE ARTISTIC

 

Doubling Day 7 Retention: Taking Creative Risks with Bears vs. Art

Using examples from Halfbrick's Bears vs. Art, this session showed how the developers used split testing to increase retention and creatively free themselves from a cautious start to soft launch. After first stumbling and making small changes, they embraced a new and successful development approach. In this speech, I discussed how to avoid Halfbrick's mistakes and shared the key lessons that led us to double our day 7 metrics.